NBC's new primetime hit: Kings

Have you heard of KINGS? I hadn't until this week. I watched the premier without recommendation or even knowing anything about the plot. About 15 minutes into it I was like, wait just one second; I KNOW THIS STORY. It was a modern telling of the bible story of David and King Saul. This show has excellent prospects!

My only fear is that the analogy will go over the public's head and the show will be dismissed as an "under-appreciated drama" after the first season.


Golden Globe winner, Ian McShane, offers a clue as to the origins of the show in this interview clip. But as you will soon see, producers could do A LOT more to communicate the message that this show is framed in a biblical context. (You can't even tell the slightest bit from the preview ad above!)



Even professional critics aren't getting it! See reviews.

I could have have this, so I recently sent the following feedback into NBC:

"Kings has terrific potential. Anyone who says otherwise does not read the bible. I'd say it's a 8.5 out of 10.

I am well acquainted with the the biblical story of David and Saul. I appreciate all the allusions to that story throughout the first two episodes; including the role of Pastor Shepherd [Prophet Samuel] informing the king that he is no longer God's Chosen One.

I fear that those less familiar with the bible story will feel lost and confused, at least for the first few episodes until the plot has time to develop.

I studied marketing at BYU and recommend that you do two things to keep Kings from canceling:

1. Create explicitly clear connections between Kings and the story of David. Make print ads that place the two "David and Goliath" scenes side by side. Even non-religious people are genuinely interested in what the Bible has to say.

2. Get the product into the hands of the customer. That is the first rule of sales. Send out a dvd of at least the first and second episodes to selected households. Let them create a connection to the story and the characters and they will be hooked. They will also be prepared to share their "new favorite show" with friends and family.

I never write in to networks like this, but I hope to influence producers to continue funding the show. Meanwhile, I will tell all my friends about it here in Utah. Sundays @ 8pm.

P.S. Thanks so much for keeping it clean!"


Trailer:




Looks good right? The real episodes are even better than the trailer makes it seem! Comment below whether or not my post has persuaded you to at least give this show some thought beyond finishing reading this line.
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To offer feedback to NBC yourselves, contact them @ this webpage.