Origin of Under Armour's 'Rule Yourself' Campaign Adam Peake, executive vice president of global marketing for Under Armour, said: "The concept of the ‘Rule Yourself’ campaign is simple — you are the sum of all of your training. "It’s the only way to get better, and it’s the common thread that unites each of our all-star athletes around the globe," "We also want to give them that extra inspiration to improve everyday, to keep building their inner army and to stay focused on success even when the going gets tough." Source How I Got Hooked My obsession with the UA brand began two weeks ago when I saw this Phelps' 'Rule Yourself' video on facebook. Phelps' re-energized and whole-hearted commitment to his craft inspired me. I say "re-energized" because I didn't always view Phelps as 100% committed. Similar to Tom Cruise's character Maverick in Top Gun , Phelps re-engaged, despite temporarily losing...
Self growth is tender; it's holy ground. There's no higher investment.