Why is DEI Dying?

Big societal changes can be hard to spot at first, but one shift happening across the United States is clear: DEI programs focused on are losing support, and an anti-DEI movement is gaining strength.

What is DEI?

So, what is DEI? Diversity, Equity, and Inclusion (DEI). Many people first heard about it in 2020 after George Floyd’s tragic death raised national awareness and sparked protests against racism and police violence. In response, companies and schools worked to create or expand DEI programs. These programs aim to promote fairness and make sure workplaces and classrooms include and support people from all backgrounds. DEI isn’t just about hiring; it’s also about creating a welcoming culture and improving how organizations treat everyone.

Winds of Change

When DEI programs first gained attention, many saw them as a positive step toward fairness, and criticizing them often felt like opposing equality. However, in just a few years, that perspective has shifted. For some, DEI has become a target, symbolizing what they see as problems with large organizations, such as excessive bureaucracy, poor decision-making, or lack of results. Critics—especially those with conservative views—have grown more vocal, gaining powerful allies and amplifying their message.

Since as early as 2022, various journalists have observed evidence of DEI pushback across various sectors, influenced by several key factors:

1. Political and Legal Shifts: The re-election of President Donald Trump has prompted many corporations to reassess their DEI commitments. Companies like Meta, Amazon, McDonald's, and Walmart have scaled back or eliminated DEI programs, aligning with the administration's stance and anticipating regulatory changes. 
2. Supreme Court Ruling: The 2023 Supreme Court decision against affirmative action in college admissions has had a ripple effect on corporate DEI policies. Firms are reevaluating initiatives to ensure compliance with the new legal landscape, leading to the discontinuation of certain diversity-focused programs. 
3. Conservative Activism: Conservative activists have actively campaigned against DEI initiatives, labeling them as 'discriminatory.' This pressure has resulted in companies retracting DEI commitments to avoid public backlash and potential legal challenges. 
4. Critiques of Effectiveness: Critics argue that DEI programs often fail to achieve their intended outcomes and can inadvertently foster division rather than inclusion. Studies suggest that certain diversity training programs may not effectively reduce bias and could even provoke defensive responses. E.g., Last month, the University of Michigan announced that it would end the practice of requiring diversity statements as a component of faculty hiring, promotion, and tenure decisions. The change came following an extensive New York Times Magazine investigation that argued that the school’s $250M investment in DEI initiatives had all but failed (The Atlantic). Adopters of AI-hiring tools did so to avoid bias, but it has been revealed that the bias of the engineers is shining through.

Conclusion

This cultural shift raises important questions: Why are so many people turning against DEI? What does this reveal about American culture today? Will DEI efforts fade away entirely, and how will that affect the way we address diversity and fairness in schools, workplaces, and society? As part of this conversation, we must also reflect on whether this shift risks normalizing harmful language and behaviors that many have worked hard to leave behind.

Regardless of where you stand on DEI, it’s clear the debate is becoming more intense and complex. At its core, this discussion highlights a deeper struggle over what fairness and inclusion mean in America—and how we can create a better future together. I feel fortunate to work at BYU, a university with a strong vision of belonging rooted in seeing all individuals as children of God, equal in His sight. This vision provides a steady foundation for BYU's belonging efforts, even as cultural trends shift around us.

Resources

• DEI: THE DEATH OF AN IDEOLOGY by NLPC
• META: Kills DEI Programs by AXIOS
• Which US companies are pulling back on diversity initiatives? by AP News
• Meta, Amazon ditch DEI programs as tech giants move away from ‘woke’ agenda by New York Post
• The End of the DEI Era by The Atlantic
• The death of DEI — and 9 things HR needs to do now to bring it back by HR Morning
• Can DEI survive an anti-woke backlash? by The Week
• DEI is dead. Long live DEI by Fortune via Yahoo! Finance
• Is DEI Going Away? Here’s What Experts Say by Knowledge at Wharton
• DEI Might Be Dying: John Deere and Microsoft Make Big Changes Major companies are stepping away from the terminology. Should your business follow? by Inc.
• Corporate DEI: What to expect in 2025 with the new Trump administration by HR Executive
• Formal DEI programs may be dead—but diversity is more important than ever by HSF Research
• Is DEI dying? Trump turns the tide on America’s racial reckoning by The Straits Times
• The two real reasons why DEI is dying by The Telegraph